Local SEO
Local ranking strategies to be found by customers in your area. Google Business Profile, local citations, reviews and geo-targeted search optimisation.
What is Local SEO and why is it essential for local businesses
Local SEO is the set of optimisation activities aimed at improving the visibility of a business in local searches on Google. If you run a business and want to appear when someone searches for your services in your area, Local SEO is the tool you need.
46% of all Google searches have local intent. Being visible in Google's Local Pack (the map with the 3 featured businesses) can make the difference between acquiring new customers and remaining invisible.
Local SEO components
Google Business Profile
- Full creation and optimisation of the GBP profile
- Selection of the most relevant primary and secondary categories
- Review management and response
- Optimisation of photos, opening hours, services and attributes
- Regular posts to boost engagement
Citations and NAP consistency
- Audit and correction of existing citations
- Building new citations on relevant directories (Yell, Yelp, etc.)
- Name, Address, Phone (NAP) consistency across the web
On-page Local SEO
- Page optimisation for local keywords
- Creation of location-specific pages
- Schema.org LocalBusiness markup
- Link building with local and regional sites
Local SEO components
Expected results
Expected results
With a well-implemented Local SEO strategy you can expect to appear in Google's Local Pack for your main keywords, increase direct calls and direction requests, and boost visits to your shop or office. Results are generally visible within the first 3-6 months.
How It Works
My approach to Local SEO in 5 steps
GBP audit
I analyse the current Google Business Profile listing and identify all gaps: missing categories, unset attributes, insufficient photos, unoptimised description.
Listing optimisation
Categories, attributes, geotagged photos, hours, services and description: I optimise every detail to maximise visibility in the Local Pack.
Citation building
I build consistent NAP (Name, Address, Phone) citations on the leading directories: Yell, TripAdvisor, Yelp, industry-specific portals.
Review strategy
I implement a repeatable system to generate positive reviews organically and professionally manage responses to negative ones.
Monitoring and optimisation
I monitor Local Pack positions, GBP traffic and calls generated. Monthly report with ongoing optimisation actions.
Key Benefits
Why choose my approach to Local SEO
Google Maps on page one
I position you in Google's Local Pack for the most important keywords in your industry and your city.
More reviews, more customers
A strategy to increase positive reviews organically. Every extra star boosts visibility and conversions.
Fully optimised GBP listing
Every field completed correctly: categories, attributes, photos, posts, Q&A. Nothing left to chance.
Measurable results
Calls, direction requests, profile views: I monitor everything with a monthly report included.
Frequently Asked Questions about Local SEO
No, I offer Local SEO services nationwide. I have experience with businesses across multiple cities and regions.
With an optimised GBP and a well-executed citation strategy, the first improvements in local ranking are visible within 2-3 months. Positioning in the Local Pack typically takes 4-6 months.
Yes, I can manage your online reputation including responses to reviews on Google and other platforms, or provide guidelines for handling them internally.
Yes, I have experience with chains and multi-location businesses. Each location is optimised individually with location-specific content.
Related Services
Full SEO Audit
In-depth analysis of your website to identify every SEO issue holding back your rankings. Covers technical, on-page, backlink profile and competitor benchmarking.
Technical SEO
Deep technical optimisation of your site: Core Web Vitals, crawlability, indexability, structured data and performance — the foundation for a site Google loves.
Link Building
High-quality backlink building from authoritative sites in your industry. White-hat only: guest posting, digital PR, link earning and editorial citations.
Interested in Local SEO?
Get in touch for a personalised consultation and find out how I can help you reach your goals.
Book a free consultation