Technical SEO
Deep technical optimisation of your site: Core Web Vitals, crawlability, indexability, structured data and performance — the foundation for a site Google loves.
Technical SEO: the invisible foundations of your rankings
Technical SEO is the optimisation of a website's technical aspects to help search engines crawl, interpret and index it correctly. It is often the most neglected component, yet the one with the greatest immediate impact on organic performance.
Areas of intervention
Performance and Core Web Vitals
- LCP (Largest Contentful Paint) optimisation: images, server response time, CDN
- CLS (Cumulative Layout Shift) reduction: fonts, images without dimensions, dynamic elements
- INP (Interaction to Next Paint) improvement: JavaScript, event listeners
- Resource compression and lazy loading
Crawlability and indexability
- robots.txt configuration and crawl directives
- XML sitemap optimisation
- Canonical and hreflang management
- Redirect chain and loop resolution
- 404 error and non-canonical URL correction
Structure and architecture
- Click depth and flat architecture
- Strategic internal linking
- URL structure optimisation
Structured data (Schema.org)
- JSON-LD markup implementation: FAQ, Product, Service, LocalBusiness, BreadcrumbList
- Validation with Google Rich Results Test
- Optimisation for rich snippets and featured snippets
Areas of intervention
How It Works
My approach to Technical SEO in 4 steps
Technical crawl
Full crawl with Screaming Frog and Google access log analysis. I identify every crawl error, redirect, canonical issue and duplicate content.
Core Web Vitals analysis
LCP, INP and CLS measurement on mobile and desktop with PageSpeed Insights and Chrome UX Report. I identify the root causes of every performance issue.
Optimisation
Systematic intervention: page speed, images, caching, JavaScript, redirects, structured data, robots.txt, XML sitemap. Every change is documented.
Verification and monitoring
Post-optimisation checks via Search Console and PageSpeed Insights. Alert setup for new technical issues. Report with measurable before/after data.
Key Benefits
Why choose my approach to Technical SEO
Improved Core Web Vitals
LCP, INP and CLS optimised to meet Google's requirements and deliver an excellent user experience.
Zero technical errors
4xx errors, redirect loops, incorrect canonicals, erroneous noindex: all corrected and monitored over time.
Perfect crawlability
Google crawls and indexes every important page correctly. The crawl budget is used efficiently.
Measurable performance
Before/after report with PageSpeed, Search Console and real load time data. You see the improvement.
Frequently Asked Questions about Technical SEO
Traditional SEO focuses on content and keywords. Technical SEO deals with how the site is built: speed, structure, code, crawlability. Both are essential for rankings.
No, a full rebuild is rarely necessary. Most interventions are targeted changes: image compression, redirect correction, structured markup additions, correct robots.txt configuration.
Interested in Technical SEO?
Get in touch for a personalised consultation and find out how I can help you reach your goals.
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