10 years of SEO, data and measurable results
I help businesses and professionals grow online through data-driven SEO strategies, high-performance advertising and advanced data analysis.
Based in Brescia, Italy, I work with national and international clients. My approach combines technical rigour, strategic creativity and intelligent use of AI tools to maximise results.
My expertise
A multidisciplinary approach combining technical SEO, data and artificial intelligence.
SEO & Ranking
Technical and content-driven SEO strategies to boost organic visibility and qualified traffic.
AI & Automation
AI integration to optimise marketing workflows and generate advanced insights.
Data Analytics
Google Analytics 4, GTM, Looker Studio: transforming raw data into concrete strategic decisions.
Local SEO
Specialised in Local SEO for Italian and international markets, Google Maps presence.
How I work
Every project starts with a deep analysis of the current situation and the goals to be achieved. There is no one-size-fits-all solution: I build customised strategies based on data and the client's specific market.
- Data-driven approach: decisions based on data, not gut feeling
- Full transparency: clear reports and measurable objectives
- Continuous learning: always in step with Google algorithm changes
- Long-term results: no tricks, only white-hat SEO
- Direct communication: I always explain the reasoning behind every choice
My process
Audit
Full audit of the site, competitors and market
Strategy
Tailored plan with measurable objectives and timeline
Execution
Coordinated technical implementation and content strategy
Monitoring
Regular reports, data analysis and continuous optimisation
My journey
10 years in SEO, keeping pace with Google
Every algorithm update has been an opportunity. Here is how my path intersects with the evolution of search.
Mobile-First Indexing · Penguin 4.0 in Core
Agency start
Joined as SEO Specialist at a digital agency in Brescia. Google integrates Penguin into core and announces Mobile-First Indexing — I immediately understood that quality beats shortcuts.
Medic Update · E-A-T
E-A-T and authority
The Medic Update rewards expertise and authority. At the agency I manage my first healthcare and e-commerce clients — my data-driven approach proves its value.
Core Web Vitals · BERT
Performance & technical SEO
Google launches Core Web Vitals and BERT understands natural language. I become the agency reference for technical SEO, performance and advanced optimisation.
Helpful Content Update
AI in workflows
Google rewards people-first content. I integrate ChatGPT and Claude into the agency's SEO processes: semantic analysis, keyword clustering, report automation.
March Core Update · AI Overviews
The AI Search era
The biggest core update ever. AI Overviews reshape the SERPs. I develop GEO strategies for agency clients and start building proprietary AI tooling.
GEO · Agent Teams · AI-First SEO
Independent
After 9 years at an agency, the leap: independent consultant. Technical papers, proprietary AI tools, 50+ active projects. SEO meets AI — and I am here.
Results
Results, not promises
800+
Daily visits
Organic traffic built through content strategy, technical SEO and link building across multiple projects.
Top 3
FranciacortaMED
Local SEO for the pharmaceutical sector. Organic visibility and local ranking.
0 → 1
SEO Atelier
New brand. Built from zero with SEO and content marketing.
Ready to work together?
Book a free discovery call. We will analyse your situation together.