Full SEO Audit
In-depth analysis of your website to identify every SEO issue holding back your rankings. Covers technical, on-page, backlink profile and competitor benchmarking.
What is an SEO Audit and why is it essential
An SEO Audit is a comprehensive diagnostic analysis of your website that identifies every technical, content and authority issue preventing your site from ranking well on Google. It is the mandatory starting point for any effective SEO strategy.
Without a preliminary audit, any SEO activity risks being unfocused and ineffective. The audit provides you with a precise map of the current situation and defines intervention priorities.
What my SEO Audit includes
Technical SEO analysis
- Crawlability and indexability: robots.txt, XML sitemap and canonical directive checks
- Core Web Vitals: LCP, FID/INP, CLS with specific improvement recommendations
- Mobile-first indexing: mobile device optimisation
- HTTPS, redirect chains, 404 errors and URL canonicalisation
- Page speed and image optimisation
On-Page analysis
- H1-H6 structure and content hierarchy
- Meta title and meta description across all pages
- Keyword optimisation and search intent
- Internal linking and site architecture
- Thin, duplicate or low-quality content
Backlink profile
- Qualitative and quantitative analysis of inbound links
- Identification of toxic links and disavow requirements
- Gap analysis against your main competitors
Competitor analysis
- Identification of your true organic competitors
- Keyword coverage comparison and content gap analysis
- Domain Authority and link profile analysis
What my SEO Audit includes
Deliverables: what you receive
Deliverables: what you receive
At the end of the audit you receive a detailed PDF report listing every issue identified, classified by priority (critical, high, medium, low) with specific recommendations for resolution. It also includes an implementation roadmap with the first actions to take within 30-60-90 days.
Who is it for
The SEO Audit is ideal for anyone with an existing website that is not generating organic traffic, anyone who has experienced a sudden drop in visits, anyone who wants to understand why competitors rank higher, or anyone planning a new SEO strategy from scratch.
Who is it for
How It Works
My approach to Full SEO Audit in 4 steps
Access and crawl
I gain access to Google Search Console, Analytics and the site. I launch a full technical crawl with Screaming Frog and analyse the Google logs.
In-depth analysis
I examine every layer: technical, content, backlink profile, active keywords and gaps. I benchmark the site against the 3 main local competitors.
Report and priorities
I deliver a structured report with every issue classified by impact (high/medium/low). Each issue includes an estimate of potential improvement.
Action plan
I define the intervention plan with you: what to do immediately, what in the medium term. The report can be used independently or as a guide for working together.
Key Benefits
Why choose my approach to Full SEO Audit
Comprehensive analysis
Technical, content, links and keywords analysed in a single structured audit. Zero aspects overlooked.
Competitive benchmark
Direct comparison with your 3 main local competitors: you understand exactly where you stand and where you can get to.
Impact-based priorities
Every issue is classified by expected impact on organic traffic. You always know what to tackle first.
Actionable report
No unnecessary technical jargon. Just data, priorities and concrete actions that even an in-house team can use.
Frequently Asked Questions about Full SEO Audit
The cost depends on the size of the site. For sites with up to 50 pages, prices start from £350; for larger sites, a custom quote is provided. Get in touch for a personalised estimate.
Typically within 7-10 working days from receiving the necessary access (Google Search Console, Google Analytics, CMS access).
Read-only access to Google Search Console, Google Analytics and, if possible, the site CMS. I provide all the technical analysis tools.
The report includes detailed recommendations. Implementation can be added as a separate service or you can delegate it to your technical team following the guidelines.
Yes, I have experience with e-commerce sites across various platforms (WooCommerce, Shopify, Magento). E-commerce sites have specific SEO considerations that I include in the analysis.
Related Services
Technical SEO
Deep technical optimisation of your site: Core Web Vitals, crawlability, indexability, structured data and performance — the foundation for a site Google loves.
Local SEO
Local ranking strategies to be found by customers in your area. Google Business Profile, local citations, reviews and geo-targeted search optimisation.
Link Building
High-quality backlink building from authoritative sites in your industry. White-hat only: guest posting, digital PR, link earning and editorial citations.
Interested in Full SEO Audit?
Get in touch for a personalised consultation and find out how I can help you reach your goals.
Book a free consultation