Content Strategy & SEO Copywriting
SEO-driven content strategy that aligns editorial planning with keyword opportunities and user intent — turning content into a durable ranking asset.
The right content for the right keywords
SEO content strategy is not about writing a lot: it is about writing what your target audience searches for on Google, in the right format and with the right depth to satisfy search intent and rank at the top.
Content strategy services
- In-depth keyword research and keyword mapping
- Search intent analysis (informational, navigational, transactional)
- SEO editorial calendar with priorities and scheduling
- Optimisation of existing pages (on-page SEO)
- Content creation: articles, guides, landing pages, service pages
- Optimisation for featured snippets and People Also Ask
Content strategy services
How It Works
My approach to Content Strategy & SEO Copywriting in 5 steps
Keyword research
I identify the keywords with the best volume/competition ratio for your industry. I use Semrush, Ahrefs and Google Search Console to find real opportunities.
Editorial plan
I create a monthly calendar with topics, target keywords and format for each piece of content. You know exactly what to produce, when and why.
Content production
I write (or oversee) every piece of content: optimised for Google, written for your audience. No generic or filler text.
On-page optimisation
Title tags, meta descriptions, headings, internal links and structured data: every piece of content is optimised in every detail before publication.
Analysis and iteration
I monitor traffic, rankings and conversions generated by each piece of content. I learn what works and we refine the plan over time.
Key Benefits
Why choose my approach to Content Strategy & SEO Copywriting
Consistent organic traffic
Well-ranked content brings visits every day, with no additional cost. An asset that grows over time.
Industry authority
In-depth articles position you as an expert in the eyes of Google and your customers. Trust that converts.
Qualified leads
People who find your content through active search already have buying intent. Easier conversions.
Long-term asset
A well-written article drives traffic for years. ROI grows over time, unlike paid campaigns.
Frequently Asked Questions about Content Strategy & SEO Copywriting
Yes, I write and review content in English. For content in other languages I collaborate with native-speaking copywriters specialised in SEO.
Interested in Content Strategy & SEO Copywriting?
Get in touch for a personalised consultation and find out how I can help you reach your goals.
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