Technical

What is a CMS?

A CMS (Content Management System) is software that lets you create, edit and publish web content without writing code. Examples: WordPress, Sanity, Contentful.

CMS interface on screen with an intuitive content management panel in a clean working environment

What is a CMS and what is it for

CMS stands for Content Management System. It is the software that lets you edit your website without needing to know how to code.

How it works

Without a CMS, every change to the site requires editing the HTML code. With a CMS, you work from a visual control panel. You publish articles, upload images and update pages as if you were using Word.

The most widely used systems are:

  • WordPress: the most popular in the world. Flexible, with thousands of plugins. Excellent for blogs, corporate sites and e-commerce.
  • Shopify: designed for e-commerce. Easy to use, with hosting included.
  • Sanity: a headless CMS, more technical. Ideal for sites with advanced requirements.
  • Webflow: for those who want advanced design without coding.

Do you need a CMS?

If you update your site content frequently, yes. A CMS makes you independent from the developer for day-to-day changes.

If the site is a static brochure that never changes, you could do without one. But in practice, almost all sites need updates over time.

CMS and SEO

The choice of CMS affects SEO. WordPress has excellent SEO tools, such as Yoast or RankMath. A poorly configured CMS can harm the site's rankings.

Related questions

What are Core Web Vitals?

Core Web Vitals are Google metrics that measure user experience: LCP (loading speed), FID (interactivity), CLS (visual stability).

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